How many live roles in the media and entertainment sector involve AI?
938 of 2,470 live roles in the media and entertainment sector involve AI. 38.0% · of live roles that involve AI · live specs · week ending 2 October 2026.
Across 2,470 live media and entertainment specs from 27 employers, week ending 2 October 2026. Media and entertainment advertises roles in seven of the seven named markets. Each role is read on whether it involves AI, whether AI sits at the centre of the work, and whether the role is accountable for what the model produces.
Every figure on this page is for the media and entertainment sector in all markets unless a market is named. A market cell publishes where the sector has 10 or more employers in that market; under that it is held.
How many media and entertainment specifications involve AI
Involved: 938 of 2,470 live roles in the media and entertainment sector involve AI, 38.0% of live roles that involve AI (live specs, week ending 2 October 2026).
Central: of those 938 roles that involve AI, 601 have AI at the centre of the work, 64.1% of roles that involve AI where AI sits at the centre of the work.
Accountable: of those 601 AI-central roles, 126 are accountable for what the model produces, 21.0% of AI-central roles accountable for what the model produces.
Beside the three measures, as context and not as a measure, on the base of all live roles: 601 of 2,470 (24.3%) live roles in the media and entertainment sector are AI-central.
How media and entertainment compares across markets
In each market where media and entertainment has 10 or more employers, week ending 2 October 2026: US, 826 of 1,954 (42.3%) live roles involve AI, and of those 533 of 826 (64.5%) have AI at the centre of the work; UK, 70 of 234 (29.9%) live roles involve AI, and of those 42 of 70 (60.0%) have AI at the centre of the work; Australia, 22 of 195 (11.3%) live roles involve AI, and of those 11 of 22 have AI at the centre of the work.
Held, with fewer than 10 media and entertainment employers in the market: Singapore, Canada, Ireland.
The remaining 3 live media and entertainment specs come from employers in two other markets and count toward the sector total.
Where AI lands by seniority in media and entertainment
Entry level: 48 of 259 (18.5%) live roles in the media and entertainment sector involve AI; of those, 33 of 48 (68.8%) have AI at the centre of the work.
Director and above: 102 of 315 (32.4%) live roles in the media and entertainment sector involve AI; of those, 53 of 102 (52.0%) have AI at the centre of the work.
Week ending 2 October 2026.
The pathway, across marketsHow AI-central media and entertainment roles read on the four tests
Every AI-central role is then read on four tests. Accountable is one of them.
Of 601 AI-central roles in the media and entertainment sector, week ending 2 October 2026, each test on its own: works with the model, 106 of 601 (17.6%); can overrule it, 37 of 601 (6.2%); is accountable for what it produces, 126 of 601 (21.0%); keeps decisions over it, 182 of 601 (30.3%).
Beside the four tests, as context: 419 of 601 meet none of the four tests (69.7%).
Beside the four tests: 419 of 601 meet none of the four tests (69.7%).
How this is measured
Live specs. Employers are never named against a figure. Each role is read on whether it involves AI, whether AI sits at the centre of the work, and whether the role is accountable for what the model produces. Each measure's share is on the measure before it. A page publishes at 150 or more live specs. A cell under 30 prints its counts and no share; under 150 its count and base print beside its share. A sector cell inside a market publishes with 10 or more employers in it, and is held under that.
Full method at /method