How many live roles in the media and entertainment sector involve AI?
523 of 1,135 live roles in the media and entertainment sector involve AI. 46.1% · of live roles that involve AI · live specs · as at 24 September 2026, W39 weekly freeze. This count includes roles where AI is mentioned only in the employer's description of itself, not in the role.
Across 1,135 live media and entertainment specs from 21 employers in four markets, as at 24 September 2026, W39 weekly freeze. Each role is read on whether it involves AI, whether AI sits at the centre of the work, and whether the role is accountable for what the model produces.
Every figure on this page is for the media and entertainment sector in all markets unless a market is named. A market cell publishes where the sector has 10 or more employers in that market; under that it is held.
How many media and entertainment specifications involve AI
Rung one: 523 of 1,135 live roles in the media and entertainment sector involve AI, 46.1% of live roles that involve AI (live specs, as at 24 September 2026, W39 weekly freeze). This count includes roles where AI is mentioned only in the employer's description of itself, not in the role.
Rung two: of those 523 roles that involve AI, 307 have AI at the centre of the work, 58.7% of roles that involve AI where AI sits at the centre of the work.
Rung three: of those 307 AI-central roles, 106 are accountable for what the model produces, 34.5% of AI-central roles accountable for what the model produces.
Beside the ladder, as context and not as a rung, on the base of all live roles: 307 of 1,135 (27.0%) live roles in the media and entertainment sector are AI-central.
How media and entertainment compares across markets
In each market where media and entertainment has 10 or more employers, as at 24 September 2026, W39 weekly freeze: US, 453 of 835 (54.3%) live roles involve AI, and of those 272 of 453 (60.0%) have AI at the centre of the work; UK, 43 of 98 (43.9%) live roles involve AI, and of those 24 of 43 (55.8%) have AI at the centre of the work. This count includes roles where AI is mentioned only in the employer's description of itself, not in the role.
Held, with fewer than 10 media and entertainment employers in the market: Australia, Ireland.
Where AI lands by seniority in media and entertainment
Entry level: 7 of 58 (12.1%) live roles in the media and entertainment sector involve AI; of those, 4 of 7 have AI at the centre of the work.
Director and above: 56 of 104 (53.8%) live roles in the media and entertainment sector involve AI; of those, 22 of 56 (39.3%) have AI at the centre of the work.
As at 24 September 2026, W39 weekly freeze. This count includes roles where AI is mentioned only in the employer's description of itself, not in the role.
The pathway, across marketsHow AI-central media and entertainment roles read on the four tests
Every AI-central role is then read on four tests. The third rung is one of them.
Of 307 AI-central roles in the media and entertainment sector, as at 24 September 2026, W39 weekly freeze, each test on its own: works with the model, 93 of 307 (30.3%); can overrule it, 38 of 307 (12.4%); is accountable for what it produces, 106 of 307 (34.5%); keeps decisions over it, 134 of 307 (43.6%).
Beside the four tests, as context: 173 of 307 meet none of the four tests (56.4%).
Beside the four tests: 173 of 307 meet none of the four tests (56.4%).
How this is measured
Live specs. Employers are never named against a figure. Each role is read on whether it involves AI, whether AI sits at the centre of the work, and whether the role is accountable for what the model produces. Each rung's share is on the rung before it. A page publishes at 150 or more live specs. A cell under 30 prints its counts and no share; under 150 its count and base print beside its share. A sector cell inside a market publishes with 10 or more employers in it, and is held under that.
Full method at /method