How many live roles in the consumer brands sector involve AI?
129 of 582 live roles in the consumer brands sector involve AI. 22.2% · of live roles that involve AI · live specs · as at 24 September 2026, W39 weekly freeze. This count includes roles where AI is mentioned only in the employer's description of itself, not in the role.
Across 582 live consumer brands specs from 13 employers in six markets, as at 24 September 2026, W39 weekly freeze. Each role is read on whether it involves AI, whether AI sits at the centre of the work, and whether the role is accountable for what the model produces.
Every figure on this page is for the consumer brands sector in all markets unless a market is named. A market cell publishes where the sector has 10 or more employers in that market; under that it is held.
How many consumer brands specifications involve AI
Rung one: 129 of 582 live roles in the consumer brands sector involve AI, 22.2% of live roles that involve AI (live specs, as at 24 September 2026, W39 weekly freeze). This count includes roles where AI is mentioned only in the employer's description of itself, not in the role.
Rung two: of those 129 roles that involve AI, 56 have AI at the centre of the work, 43.4% of roles that involve AI where AI sits at the centre of the work.
Rung three: of those 56 AI-central roles, 17 are accountable for what the model produces, 30.4% of AI-central roles accountable for what the model produces.
Beside the ladder, as context and not as a rung, on the base of all live roles: 56 of 582 (9.6%) live roles in the consumer brands sector are AI-central.
How consumer brands compares across markets
No market with a page has 10 or more consumer brands employers at this freeze, so no market comparison publishes.
Held, with fewer than 10 consumer brands employers in the market: US, Australia, UK, Ireland.
The remaining 6 live consumer brands specs come from employers in two other markets and count toward the sector total.
Where AI lands by seniority in consumer brands
Entry level: 12 of 97 (12.4%) live roles in the consumer brands sector involve AI; of those, 3 of 12 have AI at the centre of the work.
Director and above: 19 of 51 (37.3%) live roles in the consumer brands sector involve AI; of those, 11 of 19 have AI at the centre of the work.
As at 24 September 2026, W39 weekly freeze. This count includes roles where AI is mentioned only in the employer's description of itself, not in the role.
The pathway, across marketsHow AI-central consumer brands roles read on the four tests
Every AI-central role is then read on four tests. The third rung is one of them.
Of 56 AI-central roles in the consumer brands sector, as at 24 September 2026, W39 weekly freeze, each test on its own: works with the model, 17 of 56 (30.4%); can overrule it, 11 of 56 (19.6%); is accountable for what it produces, 17 of 56 (30.4%); keeps decisions over it, 29 of 56 (51.8%).
Beside the four tests, as context: 27 of 56 meet none of the four tests (48.2%).
Beside the four tests: 27 of 56 meet none of the four tests (48.2%).
How this is measured
Live specs. Employers are never named against a figure. Each role is read on whether it involves AI, whether AI sits at the centre of the work, and whether the role is accountable for what the model produces. Each rung's share is on the rung before it. A page publishes at 150 or more live specs. A cell under 30 prints its counts and no share; under 150 its count and base print beside its share. A sector cell inside a market publishes with 10 or more employers in it, and is held under that.
Full method at /method