How many live roles in the advertising agencies sector involve AI?
1,300 of 5,562 live roles in the advertising agencies sector involve AI. 23.4% · of live roles that involve AI · live specs · week ending 2 October 2026.
Across 5,562 live advertising agencies specs from 32 employers, week ending 2 October 2026. Advertising agencies advertises roles in seven of the seven named markets. Each role is read on whether it involves AI, whether AI sits at the centre of the work, and whether the role is accountable for what the model produces.
Every figure on this page is for the advertising agencies sector in all markets unless a market is named. A market cell publishes where the sector has 10 or more employers in that market; under that it is held.
How many advertising agencies specifications involve AI
Involved: 1,300 of 5,562 live roles in the advertising agencies sector involve AI, 23.4% of live roles that involve AI (live specs, week ending 2 October 2026).
Central: of those 1,300 roles that involve AI, 639 have AI at the centre of the work, 49.2% of roles that involve AI where AI sits at the centre of the work.
Accountable: of those 639 AI-central roles, 94 are accountable for what the model produces, 14.7% of AI-central roles accountable for what the model produces.
Beside the three measures, as context and not as a measure, on the base of all live roles: 639 of 5,562 (11.5%) live roles in the advertising agencies sector are AI-central.
How advertising agencies compares across markets
In each market where advertising agencies has 10 or more employers, week ending 2 October 2026: US, 661 of 2,802 (23.6%) live roles involve AI, and of those 315 of 661 (47.7%) have AI at the centre of the work; UK, 229 of 853 (26.8%) live roles involve AI, and of those 102 of 229 (44.5%) have AI at the centre of the work; Canada, 45 of 260 (17.3%) live roles involve AI, and of those 31 of 45 (68.9%) have AI at the centre of the work; Australia, 44 of 181 (24.3%) live roles involve AI, and of those 20 of 44 (45.5%) have AI at the centre of the work.
Held, with fewer than 10 advertising agencies employers in the market: Singapore, Ireland.
The remaining 1,398 live advertising agencies specs come from employers in forty-one other markets and count toward the sector total.
Where AI lands by seniority in advertising agencies
Entry level: 113 of 834 (13.5%) live roles in the advertising agencies sector involve AI; of those, 35 of 113 (31.0%) have AI at the centre of the work.
Director and above: 340 of 1,091 (31.2%) live roles in the advertising agencies sector involve AI; of those, 182 of 340 (53.5%) have AI at the centre of the work.
Week ending 2 October 2026.
The pathway, across marketsHow AI-central advertising agencies roles read on the four tests
Every AI-central role is then read on four tests. Accountable is one of them.
Of 639 AI-central roles in the advertising agencies sector, week ending 2 October 2026, each test on its own: works with the model, 79 of 639 (12.4%); can overrule it, 44 of 639 (6.9%); is accountable for what it produces, 94 of 639 (14.7%); keeps decisions over it, 148 of 639 (23.2%).
Beside the four tests, as context: 491 of 639 meet none of the four tests (76.8%).
Beside the four tests: 491 of 639 meet none of the four tests (76.8%).
How this is measured
Live specs. Employers are never named against a figure. Each role is read on whether it involves AI, whether AI sits at the centre of the work, and whether the role is accountable for what the model produces. Each measure's share is on the measure before it. A page publishes at 150 or more live specs. A cell under 30 prints its counts and no share; under 150 its count and base print beside its share. A sector cell inside a market publishes with 10 or more employers in it, and is held under that.
Full method at /method